Nail Salon Industry

2013 was a year of record growth for the Nail Salon industry.  Record revenue of over $7.5 Billion. Growth was  fueled by the increased demand for high end services especially Gel Nails.  Older well established nail product manufactures are increasing adding Gel product lines to their offerings. The biggest influences on the industry is celebrity nail art.  We visited a Nail Salon Tempe that showed us some high end design art including some of the most amazing colors of glitter.  This salon is located in a beauty mall where all the professionals rent their own room and offer a salon studio environment.  Innovation is the name of the game 1/3 of salons added a new service to their product lines during the last year.  Demand done using social marketing and online tools has proven to help create demand for these new services.  Textured or 3d nail art should become the next new trend this year as new products are taken to market.