One of the biggest new trends this year in the hair salon industry is organic hair color. Big name brands have left consumers distrustful. A great way to combat that distrust is go organic especially in the boutique environment. Organic gives an option that people associate with being natural and better for you. According to JP Morgan Chase analysis the industry contracted 2% each of the last three years. The fastest growth is in organic offerings. Clients concerned with information on the internet about exposure to specific products causing cancer makes organic an easy sell at premium prices. Not only are consumers expecting organic product offerings but they are willing to pay a premium for the option. Environmentally friendly social responsibility is the way to go for hair salons looking for growth in the coming year.