Injection Bars

One of the latest trends in the beauty industry is simple quick services such as injections bars.  You might notice that new businesses are popping up that focus on specific things such as waxing or eyebrows.  There are even wax places that specialize on Brazilian wax. We want to present to you what we think is going to be the  next best thing.  Small one stop injection specialists that take walkins and feature quick services for botox, B12, Juvederm and kybella.  They only do injections and they do it great.  Nothing is worse than getting botox improperly.  These are places that know exactly how to do it, effectively, simply and safe.  Being great at a limited number of services is better than offering tons of different things that you just don’t have the experience in.  It’s easier to train employees.  It’s easier to follow proper procedures.  There are quantity discounts in product and it’s more profitable all around.

Injexts in Scottsdale Arizona operates out of a salon studios called Sachi salon studios.  They have simple process.  They have a great product and the people that run it are experts.  That is a secret to success that anyone can mimic.  Things have been going so well they are thinking about going from Botox Experts In Scottsdale Arizona to franchise empire.

Pay Per Click Adwords Case Study Medspa

We ran a google adwords campaign for a local medspa in March 2017.  After doing some basic offpage seo marketing we got a page one result. But in the end of Febuary the rank feel off to the second page and we determined the cause was poor onpage optimization when the site was redesigned.  Our plan was to send traffic in March while we did some retooling of the site and improved the onpage SEO factors.  We set a budget of $500 for the month and created 2 campaigns.

 

  1. Campaign 1 – We targeted known buying qualified keywords for the services and city.  So we did “Service City” keyword combinations for the main services we wanted to drive traffic.  We also set the geo location 10 miles from the salon address.  After a few days we realized that it wasn’t going to generate $500 in purchases.  So we increased the maximum cost per click slightly and created a 2nd more generic campaign.
  2. Campaign 2 – We targeted services and product keywords without the city.  Our thinking was if we geotarget the location to still be a 10 mile radius a good percentage of the google searches for things like Botox would at least be located near the salon and a certain percentage of people researching that topic might also want the service.

During the second week when we went in and looked at the statistics we realized that the ads did not come up when people searched on google maps.  Our thinking was that the most qualified buyers are searching for a salon in the area on google maps. So we did some research and found out how to target ads on google maps.  Our biggest take away is to make sure you target maps here are the instructions to have your ads display on google maps searches.

So the results are interesting. 2/3 of the clicks are the non-city searches.  These searches also ended up costing 50% more.  The service city campaign got 1/3 the clicks but also had a 5% CTR which resulting in cheaper costs per click.  The reason we theorize is that we are targeting more qualified searches.  People who are actually looking for what we are offering. We also feel that the hits we got from the “Service + City” keyword searches are more likely to turn into customers.  The generic med spa searches that didn’t specify a city in the search probably didn’t want what we where advertising and making the campaign slightly inefficient. The only way to prove the case study theory would have been to run an A-B test using a dedicated phone number and online booking link that would pass through a referring url.

so our two big suggestions if you try to run adwords for your salon is that you should be very specific with the search terms.  don’t waste money on buying searches for generic things like “Latest Hair Style Trends”  instead look to buy searches for things like “Haircut Nearme”  And make sure to set the campaigns to show up on maps.  We feel like those are the most qualified searches. A third tip is to base your budget on the number of qualified searches not just how much money you are comfortable spending.  We probably would have seen the same results with a $150 ad buy.

In the long run you are going to see more bang for your money buy ordering citations on directory sites and doing press releases.  These are things that help boost your maps listing rank.

Booth Rentals

Beauty businesses can be divided into two categories: payroll and non-payroll. Those under the payroll category employ staff who are supervised by managers in the workplace. Meanwhile, non-payroll salons include renting work salons where self-employed individuals can offer their services. In non-payroll establishments, the working manager acts as a landlord and bears no authority regarding the operation of the rented workplace.

ORIGINS OF BOOTH RENTING

Booth renting in salon business industry can be traced back in 1916, based on the story shared by A’Lelia Bundles as told by her great-great-grandmother, Madame CJ Walker.

In the earlier days, booth rentals were widely utilized in the salon industry. However, this model of running a salon lost its popularity by the end of the 20th century. This downtrend in use of booth rentals can be attributed to emergence of various issues, including lack of structure, lack of professionalism of salon workers, feuds, and dishonesty in reporting of incomes. As a result, booth renting was banned in a number of states. However, the problems surrounding booth renting possibly roots from issues on proper execution. Owners and renters of booth salons can succeed in this type of venture if they learn how to properly operate a booth rental business system

BOOTH RENTAL

There are not a lot of information about booth renting, and any information available normally contain incorrectly interpreted data. In booth renting, a salon owner rents his work place and salon amenities to salon-service providers for a certain price rent. For each booth rented, the working technician works on his own to promotes his services to clients and any other products that they may offer. Each salon technician is also in charge in managing his finances and taxes. Running a booth rental requires great discipline and wrong practices and arrangement can lead to its failure. Skilled beauty technicians may not be work well with running booth rentals. However, some individuals have sufficient technical and business skills to succeed in running a booth rental.

RELATIONSHIP OF TENANTS AND LANDLORD

Tenants and landlords must be able to build a good working relationship. Both parties should respect each other. Salon owners must be fully aware of their role as landlords, and booth renters should not forget that they are also tenants.

Meanwhile, in various booth rentals, some tenants and landlords show relationship normally observed between employers and employees. Other tenants, on the other hand, consider themselves as more of a freelance and thus do not consider the rental owner as their boss. Other relationships lying in between such cases can be also observed in other cases.

However, despite the confusion the surrounds the relationship of booth rental owners and renters, the owners should not forget their authority and implement the necessary management practices in their establishment.

Nail Salon Owner Salary

In the US, salon business industry comprises $56 billion worth of salon business, which can be found in over 300,000 locations. Moreover, there are salons that solely offer nail care services. According to the 2010 statistics released by the US Bureau of Labor Statistics, around 51,990 employees are employed as manicurists and pedicurists, whereas a portion of workers in the salon business industry are self-employed. The following are some important data concerning salon owners and employees:

  1. SALARY

In 2010, nail salon owners earned around $40,580. Meanwhile, self-employed individuals are not endowed with benefits. The income normally comes from space rental in case of self-employed nail technicians or through salon profits for employees and salon owners.

  1. JOB OUTLOOK

Between 2008 and 2018, the salon business industry is expected to increase to about 14% to 19%. This growth can be attributed to the improving economy. However, it can also be affected by various factors, such the regulation of government for chemicals, increased taxes, and healthcare costs.

  1. WORKPLACE

Running a salon requires maintenance, bookkeeping, training, loss prevention, and customer service. Salon owners also consider adding improvements or expanding their services, for example, by offering beauty products.

  1. WORK EXPERIENCE AND TRAINING

Nail salon employees or self-employed nail technicians should be properly trained. These people can earn certifications after training for services that they offer. Salons with highly trained staff are more apt to gain the loyalty of customers and thus earn more income.

  1. DIVERSIFICATION

Profits of salons can be increased by offering other forms of beauty services. Some salons offer their own line of beauty products, whereas other salon establishments offer other services, including spa, services and hair styling.

 6. Salon Studios

One way savvy entrepreneurs are making good money is lowering over hear and renting a salon studio.  This lowers over head costs and operation requirements by not having a big salon and specializing on specific aspects on the industry. Specialized services like chrome names or stilettos or glitter can charge premium prices. Just like this Nail Salon in Tempe.

Salon Profitability

One of the most significant factors that will determine the success of a business concerns its operations. In relation to this, entrepreneurs and business owners must consider the number of hours that they allocate for accommodating the maximum number of clients every day.

All people involved in various business industries that they work goes beyond the designated business hours. In case of hair salons, their operation hours normally lasts from 10 am to 9 pm everyday or 10 am to 6 pm in smaller areas. Business hours are commonly the same for establishments located in malls or department stores, whereas others just run until 5 pm during weekends. Salon owners should also particularly pay attention to lunch hours and early evening hours, which are considered the busiest times for such businesses. Meanwhile, in other cases, salon owners may have to open earlier or set a specific time for important clients.

Thus, salon owners who properly manage time in operating their business are expected to earn more profits and be more successful. In relation to time management, salon owners should focus on ensuring that their businesses are in constant operation, that is, all the staff are performing their jobs and everyone in the salon, including them, is doing something worthwhile.

Aside from time-management, correctly priced services also contribute to the success of a salon. Extremely high prices may dissuade clients from making an appointment. However, very low prices may put at risk the profits of a salon business.

Thus, salon owners should ensure that they only offer competitive prices for their services. Likewise, they should consider factors, including labor and supplies, overheard, and profit, that influence prices.

  1. LABOR COSTS COMPRISE SALARY AND BENEFITS FOR STAFF

The salary of owners is a part of the total labor costs, which can be the salary paid to a staff per hour. Labor costs for different salon employees may differ depending on the time they allot for rendering their services to customers.

  1. OVERHEAD COSTS THAT ARE REQUIRED FOR OTHER BUSINESS OPERATIONS

Other contributing factors to costs include mortgage, lease payment, and budget for utilities. Estimate overhead costs should reach 40% to 50% of labor and material cost.

  1. PROFIT

The normal expected profit lies around 11% to 15% of the net profit. When computing for the target net profit, salon owners should take into account the markup percentage factor.

On the other hand, salon establishments must be regularly maintained to ensure smooth operations and clean image. Salon employees should not settle with just sweeping or mopping the floor. They should thoroughly check all nooks and corners to ensure the cleanliness of their workplace.

Meanwhile, in some cases, salon owners avail the services of maintenance crew who are tasked with handling almost all maintenance tasks in an establishment. Such services normally come with a steep price but salon owners are assured that their businesses will end up sparklingly clean. Others prefer hiring one or several employees who are tasked with just tasks related to cleaning or maintaining salons.

Some salons earn additional profits by selling retail products. In such case, staff are trained to promote the beauty products offered by their salons.

On the other hand, gift certificates are another source of income for salons. These businesses may offer gift certificates which their customers can give away as presents to their families or friends. Moreover, production of gift certificates only requires a small capital and thus can be used in generating more profits.

 

Toxin Free Nail Products

OPI’s eco-friendly Infinite Shine nail polish

Oak Cliff is one of the most popular nail polish today because it is toxin-free, fume-free, and all-natural. Thus, people should try this product during their next nail salon appointment.

The use of this product is part of salon owners’ actions toward providing services to customers in a healthier and safer manner.

In this regard, various nail products are now produced without using harmful chemicals, such ammonia, formaldehyde, and other complex and potentially dangerous compounds. In addition, some salon now also offers several variations of their nail services. In other cases, salons avoid doing manicures and pedicure at the same time to allow their customers some time to relax. This way, clients appreciate more their nail salon experience.

One salon, Pink Pedi, offers other services, such as neck and should massages, which can be partnered with other options, including clay mud masks for the feet. The salon also offers lotions and massage oils which customers can buy for use during their treatments. One of their most popular add-ons include the Pink Peppermint scent that comes with signature body butter.

Pink Pedi is also known for two-eco-friendly brands of nail polish: OPI’s Infinite Shine and Zoya. These products are proudly made by some talented local artisans.

Health Of Nail Salon Workers

With the recent issues that arose regarding hazardous chemical exposures of nail salon workers, legal battles were initiated and headed by people with much concern for community health. To participate in this legal war, some lobbyists give away lipsticks and other beauty products to prevent banning of an industrial compound used as material for enhancing manicure and pedicures.

As a result, people who approve of this ban lost the legal battle, proving the difficulty that arises from fighting an industry that earned an estimated $62 billion in 2016.

This disappointing legal battle led to the formation of campaign organized by salon workers, health workers, and local officials in California. Currently, the group is gaining more support from the US Environmental Protection Agency and Harvard’s John F. Kennedy School of Government.

The group aims at voicing out concerns of the community and to show to the people what is really happening in the beauty industry and its possible effects on people’s health. Members of this group claimed that in the past, a number of nail-salon workers suffered from cancer, headaches, miscarriages, and other health conditions.

From then on, the California Health Nail Salon Collaborative exerted efforts to prevent nail-salon staff from being exposed to toxicants while working. Cities and counties that support this advocacy by certifying salons that participate in banning nail materials and products that are potentially dangerous to workers. Moreover, nail-salon staff are recommended to be provided with proper ventilation, gloves, and masks.

Health complains related to working in nail salons normally involved immigrants hailing from Vietnam, the Philippines, South Korea, and other Asian countries.

In New York, Gov. Andrew Cuoum implemented a new regulation, requiring salons to install ventilation systems and to employ certain health protocols to reduce exposure of workers to chemicals.

Meanwhile, California implements a voluntary program for salons to formulate their own salons when it comes to their operations. Salon owners and workers are also trained and advised to relay any concern that they have with their work.

Last winter, one salon celebrated its achievement in earning a local government certification for healthy salon.

Meanwhile, behind this success, some nail salon workers first suffered from various ailments because of the nature of their occupation. Still, these people used their misfortunes as inspiration to fight for the health and safety of other people currently working in the beauty industry.

On the other hand, trade groups and chemical manufacturers deny allegations surrounding suspected harmful materials. Some of these chemicals include formaldehyde and other compounds which are believed to be carcinogenic or health hazards. Meanwhile, other companies opted to remove such ingredients from their products.

Amidst all these issues, scientific evidence are still needed in order to prove which chemicals pose harmful effects to people’s health. Thus, various authorities, such as California’s Department of Toxic Substances Control, are taking actions to assess frequently questioned targets and to address people’s health concern. Assessment of these materials may lead to formulation of protocols and guidelines regarding specific chemicals and other safer alternatives.

Risks Of Sanitation In Nail Salons

In Denver, some nail salons end up being fined with thousands of dollars because of their unsanitary and risky salon services.

People go to the salon to allow themselves some time for relaxation. However, some customers have experienced otherwise. In fact, some clients claimed that they only felt alarmed and unsafe during one of their salon appointments.

For instance, one customer of Ooolala Nail Salon in Highlands Ranch claimed that one technician cut her with clippers while she was having her nails done. Moreover, this particular customer observed that the nail tech was not wearing gloves and did not even use any first-aid kit to treat their wound. Moreover, the nail tech started pouring some unknown solution to the wound, causing alarm to the customer.

However, one TV program named Ooolala Nail Salon as the eighth dirtiest salon in Colorado in 2016. As a consequence, the salon paid around $2200 in fine. The fine was punishment for using dirty equipment when providing services to customer and for using reagents contained in unlabeled bottles.

Meanwhile, the top 10 most fined salons were guilty of using unclean tools or foot stubs.

With this regard, it seems that most people do not realize the dangers that services like pedicures and manicures may bring. Moreover, dirty foot water and unsanitized clippers may cause infections. Thus, customers with sores or cuts or existing infections should just skip their nail salon appointment to prevent themselves from being infected with bacteria, viruses, and fungi.

Thus, to take care of people’s health, the Colorado Department of Regulatory Agencies (DORA) impose strict regulations on nail salons. Salons are also required to obtain licenses before they start their operations. Likewise, inspectors are very strict in observing the overall cleanliness of salons and their equipment.

Any violations made on these regulations and other implemented standards result in fines or probationary status until they start conforming to the rules.

To guide people when going to nail salons, DORA released some tips for nail salon customers:

  • ENSURE THAT THE SALON POSSESSES THE REQUIRED LICENSE

Customers should see right away in walls of establishment the license for their services. However, if the license is not posted on a wall, the customers have every right to ask the salon staff to see it. Moreover, people should also realize that cosmetologist and nail technicians should possess different license types.

  • CHECK THAT SINGLE-USE ITEMS ARE USED AS INDICATED

Paper nail files, orangewood sticks, pumice stones, and foam flip-flops should only be used once.

  • METAL AND PLASTIC TOOLS SHOULD BE SANITIZED BEFORE USE

Clients are advised to check whether the tools that will be used on their hands and feet are thoroughly sanitized.

Nail Salon Industry

2013 was a year of record growth for the Nail Salon industry.  Record revenue of over $7.5 Billion. Growth was  fueled by the increased demand for high end services especially Gel Nails.  Older well established nail product manufactures are increasing adding Gel product lines to their offerings. The biggest influences on the industry is celebrity nail art.  We visited a Nail Salon Tempe that showed us some high end design art including some of the most amazing colors of glitter.  This salon is located in a beauty mall where all the professionals rent their own room and offer a salon studio environment.  Innovation is the name of the game 1/3 of salons added a new service to their product lines during the last year.  Demand done using social marketing and online tools has proven to help create demand for these new services.  Textured or 3d nail art should become the next new trend this year as new products are taken to market.

Effective Salon Business Model

If you are looking to open a salon with the least amount of risk and highest chance of success.  Booth rentals are key.  One of the ways we found to keep renters longer is to offer commissions on product sales.  To do this it’s important to stock and educated products that people can sell.  Make it easy to sell the product and offer a tiered payout.  Typical work week is 5 days a week.  If your renters could sell one product a day that would translate into 20 sales per month.  Typical rental rates run about $200 per week.  If you offered a bonus for selling 25 products per months to the renters they could push your products and in exchange give them half price rate for the month.  This does two things it makes it easier for them to pay rent.  It increases your product sales even paying out a huge commission.  If you have 20 renters that sell $25 products each even if your profit is only $20 per item after commissions at the end of the month that is an extra $10,000 in profit.  Best of all you make sure to also collect rents.  If you have 20 stations all rented for the month that is $16,000 month in revenue.  Do the math can you make a net profit after expenses with $26,000 in revenue. If rents and over head cost you $6,000 per month that’s 20k month or almost a quarter million per year.  This should fit into a 2,000 square foot salon.  Average national rent would be about $4,000.  Add in utilities, taxes, accounting ect and it’s possible to keep expenses at about $6,000 month. 20 renters isn’t such an impossible number if you have the right location. Of course other types of operations such as Medical Spas have larger upside but there is a lot more risk and overhead.